Marketing tactics are a key factor for anyone seeking awareness for their brand. Companies and even businesses have numerous departments dedicated to marketing—but you don’t need to be that fancy to gain web-traffic. Lately over the past decade, the internet has been revolutionizing the advertising standpoint by making marketers rethink their agendas…

We’ve all been guilty of it—reading Amazon or Yelp reviews before we purchase or plan on going somewhere. Always clicking the first two links on Google—in fact, never going past the second page of the world’s most popular search engine—the internet (so far) is a major influencer for purchasing decisions.

Other than paying for ad space or Google Ad Words—how can you make sure your brand stays on top of every search result? Search Engine Optimization (SEO) is a FREE process of getting traffic to your website based on keywords, search terms, Meta tags, and related content. Here a few reasons why SEO is a NECESSITY for everyone’s brand.

Reputation is key.
It’s all about dominating that “First Page.” An ideal search should have your brand as #1 with your social channels such as, Facebook, Youtube, and Twitter coming up as the next 2-10 results. Majority of internet users do not search past the second page unless they are desperately looking for a solution.

Keywords and #Hashtags.
Understanding your market and the correct keyword they us is key for any business. Keyword research, and the understanding of your market is often preached as a starting point for any SEO campaign—by doing this, SEO rankings will go up, which will lead to more web traffic and leads.

Social Media.
Social media marketing has become completely intertwined with SEO—in fact, if you have not noticed already: Majority of search results are based on the outbound links from your social media pages to site your main website. Social media is no longer a luxury, it’s a necessity.

Although a bit time-consuming, SEO is a strategic long-term investment for any business—perfect for those who need a bit of a kickstart to establish personal and global credibility, and long term success. If you need a little bit of help or would like some more advice on SEO for your brand;  we here at Stratosphere Networks have a designated web-developers and SEO specialist to help you with your needs. We’re local and available 24/7/365.

Call us toll-free: 877-599-3999
Or visit us at: StratosphereNetworks.com