How to Limit Exposure of Personal Data

Many Internet users would like to continue enjoying their interactions on social media platforms. However, they would also like to learn how they can ensure that their personal data remains safe and out of hackers’ reach.

Here are a few approaches to keeping Cloud-based information safe.

Zero-Knowledge Encryption

Zero-knowledge encryption is often hailed as the best cloud storage method. The zero-knowledge approach involves private end-to-end data encryption. This is the best way to ensure that your data is safe from compromise. Zero-knowledge encryption refers to a method in which files are encrypted before they leave your gadget and will not be disturbed until you download them from the cloud again. Administrators provide users with a decryption key, linked to the set password. Therefore, your cloud provider cannot unscramble your files. Read more. . .

It is now clear that Artificial intelligence will be at the center-stage of the so-called 4th industrial revolution. AI and its subsets, deep learning and machine learning (ML), are being applied in almost every sector of business intelligence. It is widely accepted that every modern application now and in the future must have some form of AI baked in or as a foundation.

Deep learning, a relatively new subset of ML, aims to teach computers how to use previous information to learn and make intelligent decisions with the use of neural networks. There are several ways that you can apply deep learning techniques in your business applications. Read more. . .

A small business perhaps must face down more challenges than larger companies, because it lacks the extensive resources to shield itself from modern threats. This is especially the case when essential services rely on the internet to perform tasks.

This connectivity – which is needed by most – exposes a small business to the endless threats of the web. Malware, malicious third parties and phishing scams are just a few of the dangerous elements out there. There’s another threat which can compromise sensitive information: ransomware. Read more. . .

All sorts of dangerous malware and viruses exist on the internet. These nasty bugs cause all sorts of issues on a personal computer once a system is infected, from slowing things down to outright ruining the hard disc. But there’s also another kind of infection which isn’t mentioned as often: ransomware.

Ransomware is malicious like the aforementioned bugs, but as the name implies, it tries to hold a PC hostage. The payload accomplishes this by disguising itself as a benign program but once run, attempts to lock down specific processes on a PC or the system entirely. In some cases, the malware will claim the identity of an authority figure like the FBI, warning you of illegal material on the infected hardware. In other cases, users will be attacked and told their compromised programs will only be unlocked after they pay a fee. Read more. . .

We’ve all done it. We’ve all looked in our inbox and seen an email we weren’t expecting and clicked open, only to find it’s full of adverts or Nigerian princes offering us millions of dollars. Hoaxes like these are often called forms of phishing. Hackers send out mass emails to as many addresses as possible knowing that a small percentage of people will fall for the scam.

Over the last few years, spam email has become more and more sophisticated, appearing as letters from our banks, online shops and even government agencies. The best outcome is that it’s wasted our time and is deleted. The worst; financial and personal information is stolen as a virus works its way through our infected device. While easy to fall for, here are 5 things too look for to find out whether an email is spam: Read more. . .

There’s a tendency to believe that the dangers of email hacking are mostly hype. If you’re anything like me you look over the fairly pedestrian contents of your inbox and wonder why anyone would even bother trying to get at them. Are complicated passwords really necessary to protect messages about work flows and projects that could only really interest the people working on them? If you’re running a business, every dollar already has two jobs to do. Does it really make sense to spend money on consultants and software to protect emails? Read more. . .

Google confirmed that it’s going to enter the wireless carrier business, but don’t expect to ditch your AT&T or Verizon contract for one with the search giant. Instead, Google characterizes its still-to-launch wireless plans as a small-scale effort in which it will work with U.S. carriers to improve service.

Speaking at a Mobile World Congress event in Barcelona today Google confirmed that it would start offering services for mobile users later this year. Specifics on what exactly Google plans to provide are expected “in the next few months,” Read more. . .

Starting today, Facebook will use data from its users for their new ad network, Atlas, which will serve up ads on non-Facebook sites based on what Facebook knows about you.

Which is good news for advertisers, and not so good news for users concerned about their personal privacy.

Different from Audience Network, a mobile ad network Facebook introduced in April, Atlas is a sort of alternative to Google’s AdWords, which will let advertisers follow users across the web and mobile devices.

Erik Johnson, head of Atlas, wrote in a blog post that the network addresses a major limitation of cookies, the industry’s vehicle for tracking users and serving ads on desktop. “Cookies don’t work on mobile, are becoming less accurate in demographic targeting and can’t easily or accurately measure the customer purchase funnel across browsers and devices or into the offline world,” The blog presents Atlas as the solution since it uses “people-based marketing.” Read more. . .