Category Archives: Internet

Pop-up creator: ‘I’m sorry’

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Hate pop-ups? So does the guy who made them! 

Ethan Zuckerman worked for the webpage hosting site Tripod.com from 1994 to 1999, when it was struggling to develop a revenue model. “Along the way,” he writes in The Atlantic this week, “we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad.”

The pop-up ad started as a solution to a complaint from a car maker upset that its banner ad was running on a page containing sexual content. “It was a way to associate an ad with a user’s page without putting it directly on the page, which advertisers worried would imply an association between their brand and the page’s content,”  Zuckerman wrote the code to launch ads in separate windows, laying the groundwork for what would become one of the Web’s biggest nuisances. “I’m sorry. Our intentions were good. Read more. . .

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Twitter Helps You With #Hashtags

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Recently spotted by The Wall Street Journal, Twitter is experimenting with a new way to explain popular hashtags.

The images below show Twitter, for iOS, defining certain hashtags in search in an obvious attempt to notch up reader comprehension.

A few examples are #oitnb (Orange is the New Black), #manutd (Manchester United), and #rt (Russia Today), which I guess that last one has some merit, and only a select few people have the feature.

What do you think? Do you have astronomical hashtag comprehension or could you use the help? Read more. . .

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Man Creates Slick ad To Sell 1999 Car.

What do you do if you have an old and crappy car that you just can’t get rid of? If you are David Johns, you make the slickest video of your life, and wait for the offers to come rolling in.

Johns posted a video on YouTube titled “Buy My Barina” to sell his 1999 Holden Barina hatchback. But this is no ordinary car ad. Johns is the digital director of Australian agency Chimney, so he got his colleagues on board, and made the used-car ad to beat all used-car ads.

“This is driving, redefined,” the video declares, as various slogans pop up on screen, demanding your attention. “Style redefined. Performance redefined. Luxury redefined.” This is a crappy three-door car totally redefined and it can be all yours.The car has only had one owner, comes with 10 months rego and as a bonus, includes matching seats. If that isn’t enough to get you to line up, how about 20th-century extras thrown in? There’s an AM/FM radio, auto-stop cassette player and an internal fan. This is a ride like no other. Read more. . .

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